Challenge

OGC (The Office for Government Commerce) needed to engage with senior government ministers, an audience that is traditionally difficult to connect with and is often overwhelmed with information. The importance of efficiency  needed to be demonstrated to a captive audience at the Procurement Solutions live event.

Solution

A complicated message was distilled into a simple concept: OGC + you = A Formula for Success. The formula device and academic theme  was executed across the exhibition stand  with chalkboard notices and exercise book wall treatments. The look and feel was flowed into all supporting event communications including competitions, flash presentations, collateral, merchandise and staff uniforms.