Challenge

The ATA (Automotive Technician Accreditation) scheme had already been successfully launched to the automotive trade industry, with individuals and companies embracing the programme to improve their skills, and the reputation of automotive technicians. However, the consumer was unaware of the initiative and therefore unable to request or specify that a registered ATA technician service or repair their car.

Solution

An integrated consumer launch campaign was kick-started at the London Motor Show. With a friendly ‘You know you’re ok with ATA’ thumbs up theme, the campaign’s exhibition presence was a simply-designed, open stand. Gobos lit the floor with the ATA logo, while visitors were invited to search online for their nearest ATA accredited garage, reinforcing the personal relevance of the campaign.