CHALLENGE

Whilst Hilton was well-known as a business and short stay brand, the company wanted to raise awareness of its leisure properties. With 56 exotic resorts around the globe, Hilton Worldwide Resorts was the world’s second-largest offering in the luxury leisure sector.

SOLUTION

Hilton Worldwide Resorts’ interactive brand experience engaged all the senses to give visitors a true sample of the luxury resort experience. Airport hotels hosted the experience, creating colourful, exciting activity in busy business-focused foyers. With exotic cocktails, relaxing head massages and interactive golf on offer, the experience was dressed with exotic flora and tropical fish tanks. Visitors could go online in themed pods to browse the resorts, book their stay and enter to win a luxury resort holiday.