Challenge

LivingWell, a UK-wide chain of 47 health clubs, had an outdated website. Whilst the brand had evolved, the website was not aligned with the new brand proposition and visual identity, and was essentially an online brochure.

Solution

Using research insights, we redeveloped the website’s information architecture, design and content. The new site is content management driven, enabling two-way communication with members and providing them with content to return for. Data is captured and analysed to determine LivingWell’s communications strategy. Integrated campaigns support the site and include PPC and SEO, banners, print advertising, print collateral, free guides and tools, blogs and local social event guides.