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Campaign

Marketing Excellence Awards

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Hilton

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Challenge

Hilton Worldwide Development promotes the Hilton portfolio of brands to high net-worth individuals, institutions and corporations looking to invest in the hospitality industry. With key growth in emerging markets such as Russia, Middle East, China and India, the target markets demand fast, accurate information about brand opportunities, along with personalised contacts. Marketing tools need to clearly showcase Hilton brands, and differentiate them from competitors.

Solution

We developed and delivered websites tailored for each geographical market, including information, architecture, design, content and build. Hero features included quick and easy access to personal contacts, iPad versions for sales events, 360° room views, video content, regional maps, application forms and animated info graphics.
 

Result

We delivered websites in 11 languages on time and on budget, helping Hilton towards meeting their target of building 1,000 hotels outside of the US.