CHALLENGE

The world-famous Waldorf Hilton Hotel was celebrating its landmark centenary birthday, and wanted a souvenir book to commemorate the historic occasion.

SOLUTION

A beautiful tribute to the hotel was designed and produced, with great care being taken to ensure the design, print and finish of the hard-cover book was of top quality, and reflective of the luxurious hotel. The design style, an elegant and eclectic juxtaposition of old and new, also echoed the style of the hotel itself, and used assets and influences from the archives. A lively, engaging, anecdotal and conversational copy tone gave the feeling that the grand old lady of Theatreland was whispering her secrets to the reader herself.