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Monster Play
Challenge
MonsterPlay needed to launch their innovative Multi-Active outdoor play platform into schools. Because the company is an SME, it was vital that the launch campaign delivered a healthy return on investment.
Solution
Intelligent research, case studies and customer endorsement were combined to create a powerful message which we delivered across a range of media. Campaign elements included online banners and rich media driving to a bespoke landing page, PR, press advertising, product videos, sales support materials and brochures.
Result
We achieved an ROI of 22:1, against a target of 5.5:1. Within 10 months of the product launch, MonsterPlay had exceeded sales targets by 400%, with revenue £330,000 over target. Education sector sales now make up 30% of the company’s total sales – an increase of 25%. MonsterPlay is now firmly established in the primary schools market, and is seen as an innovator in the outdoor play sector.