Brand of the year 2011 (and for the second year running) John Lewis have done it again with their Christmas advert. Play it out loud in the office and it guarantees at least 5 responses of  "I love that advert!"

We can't seem to get enough of it. Why do we love it so?  "It's because the little boy is soooooo cute!" "I love his angry little face!" "It's because I love giving presents so much."

One thing isn't quite right about it though… do little ones really wait until daylight to jump out of bed on Christmas morning?!!

Watch the advert