Interesting article in The Telegraph last weekend, all about likeability in advertising. Market research group Nielsen have named a short commercial for cut price supermarket chain Aldi the ‘most liked commercial’ of 2011. The ad finished top of Nielsen’s ‘likeability index’ - which is essentially based on the number of people who liked an ad they saw and can subsequently remember the brand.

Wrapping paper design company Gift Couture has come up with this cleverly devised set, which mounts up to create one surprisingly enticing paper box cheeseburger.

At the risk of our blog becoming a little John Lewis-heavy – here's another JL story!

Using the free WiFi available throughout all stores, shoppers can now search and browse for similar products, and also compare prices too – will their promise of 'Never knowingly undersold' now be tested to the limit we wonder?