OAG Cargo supply data and information products, market intelligence, providing freight forwarders, airlines and logistics companies with the necessary tools to improve productivity and ensure their cargo arrives at the right time and the right cost.

Interesting article in The Telegraph last weekend, all about likeability in advertising. Market research group Nielsen have named a short commercial for cut price supermarket chain Aldi the ‘most liked commercial’ of 2011. The ad finished top of Nielsen’s ‘likeability index’ - which is essentially based on the number of people who liked an ad they saw and can subsequently remember the brand.

BPP needed to target city employees working for financial institutions to promote their high quality, niche range of specialist courses on offer. An integrated campaign was devised with comprehensive online coverage across major financial web sites, plus outdoor exposure in key localities including DLR tube panels and posters within the key stations in the City of London.

Brand of the year 2011 (and for the second year running) John Lewis have done it again with their Christmas advert. Play it out loud in the office and it guarantees at least 5 responses of  "I love that advert!"