An article in Guardian Weekend struck a chord – ‘What is it about Foot Locker?’
We can all remember a yearning to own a pair of the latest trendiest trainers, but is the brand’s advertising strategy of tapping into this desire taking things a step too far?
The Champions of Design article in Marketing magazine recently (8th Feb 2012) prompted me to pen a tribute to my favourite brand, the Hunter Wellington boot.
Coffee table book designed for the stars, served up in an instant
Campaign Works recently designed a sophisticated coffee table look-book for Hilton HHonours, Hilton’s guest reward program. The book was created as a gift for guests attending the Golden Globes Awards party to take away with them.
We helped organise and manage a major conference in Berlin, working closely with film production company ML Studios. Projection wallpapers and a puffa sphere were created, adding excitement and atmosphere to an evening cocktail party held for 1200 guests.
Interesting article in The Telegraph last weekend, all about likeability in advertising. Market research group Nielsen have named a short commercial for cut price supermarket chain Aldi the ‘most liked commercial’ of 2011. The ad finished top of Nielsen’s ‘likeability index’ - which is essentially based on the number of people who liked an ad they saw and can subsequently remember the brand.
Wrapping paper design company Gift Couture has come up with this cleverly devised set, which mounts up to create one surprisingly enticing paper box cheeseburger.
BPP needed to target city employees working for financial institutions to promote their high quality, niche range of specialist courses on offer. An integrated campaign was devised with comprehensive online coverage across major financial web sites, plus outdoor exposure in key localities including DLR tube panels and posters within the key stations in the City of London.
